Through the ScOp Playbook, we’ve refined our strategy for identifying, building, and investing in successful companies.
I too often see marketing plans “focused” on everything: podcasts, site redesign, name change, conferences, awards, etc. When you focus on everything, you are clueless; you will fail at everything and spend all your money. FOCUS. Get one thing working, then move on to the next high-conviction item.
Below is a very brief overview of the three pillars of marketing.
I’m often asked for career advice. People think linearly: I get my degree, work for two years, return and get my MBA, etc. I like to challenge people to think non-linearly if they want to be massively successful. Here are the four career tips I give people:
Guava, one of our investments, is a free app aggregating ALL your healthcare data in one place. They pull data from your consumer, commercial devices, and over 50,000 healthcare providers (physicians, hospitals, blood labs, etc.). You can have a comprehensive view of all of your health data. They added a cool feature called "Insights" that looks for correlations between factors, like how the number of steps impacts sleep.
Jason and I go back to the early days of the Internet. Back in 1996, Jason started “The Silicon Alley Reporter” while we were building DoubleClick. We finally got to catch up on Jason’s “This Week in Startups” podcast. Enjoy.
A few weeks ago, we signed a term sheet with Alpha Design, an early-stage company developing AI to assist in the development and testing of digital chips. The company was founded by William Wang, an accomplished professor at UCSB who has led the university’s AI efforts over the past several years.
In recent years, I've observed a religious fervor in favor of remote work, particularly in tech. There's plenty of thought leadership making persuasive arguments in favor of distributed teams. Opposing views, such as Amazon's return to office, are usually met with outrage. I believe this topic is more nuanced, particularly in the context of nurturing innovation.
Effective interventions are more critical than ever in an educational landscape reshaped by the challenges of the pandemic and growing disparities in student achievement. One such organization rising to meet this challenge is HeyTutor, a leading provider of comprehensive tutoring and educational support services to schools nationwide. Through its innovative approach, HeyTutor delivers in-person, high-dosage, bilingual, and paraprofessional services to ensure that all students, regardless of background, receive the help they need to succeed.
Website traffic is crucial for business growth. Yet, most companies struggle to convert anonymous website visitors into leads or sales opportunities. This is where Customers.ai comes into play, offering AI-powered solutions that identify, engage, and convert unknown visitors into high-value prospects.
Delivering an exceptional user experience is crucial for success. Userpilot provides cutting-edge solutions that help product teams create seamless, personalized user experiences that drive engagement, retention, and growth. By focusing on customer-centric design, Userpilot addresses some of the most common challenges product teams face in optimizing their products for users.
In today's fast-paced digital environment, understanding and responding to customer needs is more critical than ever. Yet, the sheer volume and complexity of customer feedback can be overwhelming. Enter Unwrap.AI, a cutting-edge platform that empowers product organizations by transforming this feedback into actionable, AI-driven insights.
In today’s competitive food industry, achieving the highest standards of food safety and compliance is essential for success. At FoodReady.ai, we understand the complexities of food safety regulations and the importance of maintaining rigorous standards. Whether you’re aiming for SQF certification, GFSI recognition, or developing a robust HACCP plan, our platform is designed to streamline these processes, helping you achieve and maintain compliance with ease.
I too often see marketing plans “focused” on everything: podcasts, site redesign, name change, conferences, awards, etc. When you focus on everything, you are clueless; you will fail at everything and spend all your money. FOCUS. Get one thing working, then move on to the next high-conviction item.
Below is a very brief overview of the three pillars of marketing.
