ScOp portfolio company Designalytics is a data-centric platform that empowers brands to drive growth by providing robust insights into package design performance. Its suite of tools leverages empirical data to support design-driven decisions, enabling brands to optimize packaging for consumer impact and market success.
Continuous Design Performance Analysis
With Designalytics, brands can assess their current design’s effectiveness and measure it against competitors. The platform delivers ongoing design intelligence, analyzing over 20 performance factors that reveal how design choices impact consumer behavior. This continuous analysis helps brands stay competitive by understanding evolving consumer preferences.
Versus: Rapid Design Screening
The Versus tool supports early design development by delivering fast, reliable consumer feedback on concept designs. In as little as two days, Versus provides predictive quantitative metrics and qualitative insights, helping brands identify which designs resonate best. This screening tool is invaluable for iterative refinement, providing actionable data to enhance design effectiveness.
Comprehensive 360 Design Testing
The 360 Design Testing tool allows brands to evaluate top design options against their current designs or competitors’ packaging. Analyzing key performance metrics—such as attention capture, message clarity, and purchase intent—360 Testing reveals which design choices are most likely to drive sales and provides rich feedback for targeted refinement, supporting data-backed design evolution.
EDGE Membership for In-Depth Design Intelligence
Designalytics’ EDGE Membership offers brands unlimited access to a vast database of topline design performance measurements and insights. Members benefit from continuous updates on design trends and a searchable design hub, allowing for in-depth exploration of packaging performance across industries. EDGE membership supports strategic, data-driven design decisions that align with market demands.
Syndicated Design Data and Competitive Tracking
Through an annual report and ongoing updates, Designalytics provides subscribers with syndicated design performance data specific to their product category. This data, gathered from thousands of consumers, helps brands build more strategic creative briefs. Subscribers are also notified of consumer responses to competitors’ design changes, ensuring they remain agile and informed about industry trends.
Why Designalytics Matters
Designalytics empowers brands to leverage package design as a growth driver. By providing validated, predictive insights across every stage of the design process, Designalytics helps companies refine their design strategies, align with consumer expectations, and stay competitive in the marketplace.
For more information, visit Designalytics' website.