ScOp portfolio company Yogi is an AI-powered platform designed to transform consumer reviews, ratings, and feedback into actionable insights. Built for brands seeking a competitive edge, Yogi empowers product innovation, brand sentiment analysis, and eCommerce optimization by delivering data-driven clarity on consumer needs and preferences.
Comprehensive Feedback Analysis Across Platforms
Yogi consolidates consumer reviews and ratings from over 350 global retailers, as well as feedback from various channels like phone calls, emails, and social media. This unified approach provides brands with a single source of truth for understanding consumer feedback across multiple platforms, enabling faster, more informed decisions.
SKU-Level and Competitive Insights
With Yogi, brands can drill down to SKU-level insights, identifying exactly what consumers love or dislike about specific products and uncovering competitive strengths and weaknesses. Yogi’s competitive intelligence tools allow brands to monitor how their products perform relative to competitors, giving companies the edge they need to refine products and messaging to better align with consumer expectations.
Consumer-Driven Discovery and Innovation
Yogi’s AI-powered platform highlights emerging trends and uncovers unmet consumer needs, enabling brands to stay ahead in product development. By analyzing category-wide insights, Yogi helps brands tap into new ideas, validate product concepts, and make data-driven decisions on product innovation.
Retailer Performance and Product Page Optimization
Yogi allows brands to evaluate product performance across different retailers, helping companies optimize their approach based on retailer-specific trends and insights. Additionally, Yogi’s product detail page (PDP) optimization features leverage shopper reviews to generate data-driven recommendations, ensuring product pages resonate with evolving consumer preferences and boost conversions.
Sentiment Analysis and Brand Perception
Yogi’s advanced AI and natural language processing provide detailed sentiment analysis, highlighting both positive and negative feedback trends to refine brand perception. Brands can track sentiment changes over time, gaining clarity on what drives consumer sentiment and adjusting their strategies to enhance brand loyalty.
Enhanced Data Processing with Generative AI
Powered by advanced AI and NLP, Yogi’s platform categorizes and tags consumer feedback for deeper analysis. It synthesizes insights into themes and sentiment, providing brands with AI-generated summaries, real-time alerts, and customizable dashboards that simplify data analysis and reduce time to impact.
Why Yogi Matters
Yogi enables brands to make faster, smarter decisions by distilling consumer feedback into actionable insights. With tools for competitive analysis, sentiment tracking, and PDP optimization, Yogi is an invaluable resource for brands aiming to align closely with customer needs, drive product innovation, and improve the consumer experience.
For more information, visit Yogi's website.