Hoping a great idea will spring into your head, like the proverbial light bulb turning on, is like hoping to win the lottery. Sure, it could happen, but it likely will not. Why leave innovation to fate when you can force it?

For 30 years, I’ve found myself in a position where I needed to innovate. Innovation doesn’t just mean coming up with a product idea. No, innovation is about finding the best solution to any problem. You may have to decide your sales strategy or solve some difficult technical problem. When you take a moment to think about it, we spend most of our time looking to solve the problems we face.

Many of us respond to “answers” that may pop into our brains. We should add an X feature. I should do Y to be a better manager. We should do Z to increase sales. This is all backward. Your team needs to start with the problem, brainstorm an exhaustive list of all possible answers, and then select the top 2-3 solutions for the problem. It’s that simple. Next, discuss and test the top 2-3 solutions rather than wasting valuable resources on the many bad solutions.

Over the years, I’ve borrowed, tweaked, and tested many innovation techniques. In my book Map of Innovation: Creating Something Out of Nothing, I describe how to use the simple process, poorly dubbed BPT. My long-term goal was to turn this technique into a website, which is now available at TeamStormIt.com. Our innovation tool is still in beta, so it’s free to use. Let us know what you think.