Customer (Logo) Churn
Definition: Customer (Logo) Churn is the percentage of customers (logos) you lose business with over a given period of time. This represents how well you are servicing your current customers.
Gross Revenue Churn
Definition: Gross Revenue Churn is the percentage of recurring revenue you lose from existing customers over a given period of time. Expansion revenue is not included. This represents how well you are servicing your current customers.
Net Revenue Churn
Definition: Net Revenue Churn is the percentage of recurring revenue you lose from existing customers over a given period of time including downgrades and cancels minus expansion from upgrades, cross-sells, and up-sells.